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ZEISS SMARTLIFE: portfolio expands

On the occasion of the 2023 Convention in Berlin, ZEISS Vision Care presented the new SmartLife Young and SmartLife Individual 3 lenses, which expand the portfolio of lenses that can be ordered from partner optical centers.
Designed for today’s lifestyle and the visual behaviour related to it, the ZEISS SmartLife portfolio, composed of single vision, digital, and progressive lenses, was launched in 2020 to meet the needs of wearers who always more connected and on the move. In a short time, says Zeiss, it has become the reference range for optician partners who wanted to offer their customers cutting-edge technology in a prescription lens in line with their needs.

From single vision to progressive lenses: ZEISS SmartLife is a complete premium product portfolio.

Vom Einstärken- bis zum Gleitsichglas: ZEISS SmartLife ist ein vollständiges Premium Produktportfolio.

As anticipated in Berlin, during the ZEISS Vision Care World Convention held on 18 and 19th October 2023, the entire SmartLife range was the subject of a substantial renewal on three levels:

Improved: the evolution of ZEISS SmartView 2.0 technology now guarantees wider fields of vision than the previous version, for greater comfort.

Expanded: thanks to the introduction of ZEISS SmartLife Young single vision lenses, for wearers aged 6 to 19, characterized by a design that takes into account the anatomical evolution that accompanies their growth.

Revolutionized: Thanks to the potential offered by Intelligence Augmentation (AI) applied to ZEISS SmartLife Individual 3 lenses, guaranteeing the highest level of customization possible with ZEISS.

Visual behavior noticeably differs between different age groups.

Das visuelle Verhalten unterscheidet sich in verschiedenen Altersgruppen.

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