Zac Efron stars in POLICE campaign
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Actor and producer Zac Efron takes centre stage in the new Police campaign, launching the Spring/Summer 2025 eyewear collection. The campaign features a series of intimate and intensely powerful shots that redefine the concept of masculinity—freer and less stereotyped, according to De Rigo. The portraits have been captured by photographer Brian Bowen Smith who is renowned for his work with some of the most famous stars in cinema and leading fashion designers.The company states that the campaign’s storyline revolves around audacity, a trait already embedded in Police’s DNA and reflected in its refined, iconic designs. This boldness is now interpreted and expressed through the multifaceted personality of Zac Efron.
Nurturing an impressive body of work that encompasses both film and television, Efron is one of Hollywood’s most sought-after talents. The actor has taken on a wide range of roles, initially becoming a household name with the launch of the Emmy Award-winning Disney Channel phenomenon, High School Musical trilogy. His career has since evolved, with standout performances in Hairspray (2007), 17 Again (2009), The Greatest Showman (2017) A Family Affair (2024) and in Sean Durkin’s critically acclaimed film, The Iron Claw.
Authenticity and passion have been the cornerstones of Police’s success, according to the company, transforming the brand into a global symbol of style and boldness. These values make Zac Efron the perfect ambassador to portray a new kind of man—one with a modern sense of masculinity, mindful of the environment, and capable of reinventing himself while staying true to who he is. Before him, actors such as Bruce Willis, George Clooney, and Antonio Banderas, as well as sports figures like David Beckham, Neymar Jr., and Lewis Hamilton, have lent their likenesses to embody the contemporary Police man.
