WOOW EYEWEAR unveils “Let's play”
- By Editorial Team
After a popular first collection, WOOW Eyewear “starts the game again” unveiling a new LET’S PLAY! Eyewear collection, with a fresh, bold direction. True to its playful spirit, the French brand shakes up the rules of style, offering a new series of sun and optical concepts designed to have fun, seduce, and win with flair and wit. Each model in the collection becomes a character, an attitude, a strategy. With provocative, shapes, the line is characterised by materials that blend, bold thicknesses, precise cut-outs, and iconic dotted details. The designers take liberties by playing with design and colour across the fronts, offering designs with a strong, expressive personality and a real sense of joy. Special features of the collection are model Super Ace, a style featuring tri-colour collages where the acetate has been sculpted into geometric colour blocks, and model Super Score with its full, gentle and luminous lines which “evoke the sensuality of the 60s and the carefree atmosphere of a victory day”. Woow Eyewear is part of Design Eyewear Group.
