WILLIAM MORRIS LONDON: Three Decades. One Vision.
- By Editorial Team
Celebrating 30 years, William Morris London introduces a new collection with the slogan, “Three Decades. One Vision.”, honouring the brand’s heritage while looking towards the future. The line combines design-led frames, vibrant colours and the always-on-the-move London spirit. Among the highlights of the collection is the Royal frame, a limited-edition design created especially for this milestone.
The Royal frame is a sleek, modernised aviator crafted from premium acetate and available in a bold palette of black, crystal, blue and red. Each colour pays homage to the richness of Great British heritage. Inspired by the iconic colours and geometry of the London Underground seat fabric, the frame reflects the spirit of movement, heritage and modernity that has long defined William Morris London.
Commenting on the project, George Clarke says: “Designing the 30th anniversary frame was an exciting creative project, as it allowed me to build on the original 20th anniversary frame while bringing a fresh and modern perspective to the design. The new frame celebrates the heritage of William Morris London while introducing a contemporary expression of the brand’s identity.” To continue the celebrations, William Morris London will mark its 30th anniversary during SILMO on Sunday 27th September. Visitors will have the opportunity to discover the new collection, including the Royal anniversary frame, explore the different shapes and experience the brand’s vision through three decades of design, creativity and London-inspired identity.
