Visitor registration now open for MIDO 2027
- By Editorial Team
Registration opens today for visitors and journalists attending MIDO 2027, scheduled to take place 6–8th February at Fiera Milano Rho. With more than fifty years of history behind it, MIDO is preparing for a new edition characterized by new developments and an increasingly strong international presence, reaffirming its role as a leading platform for the entire eyewear industry.
“MIDO 2027 will be an edition marked by continuous evolution,” commented MIDO President Lorraine Berton. “The response from exhibitors has been very positive – many of the companies that participated last year will be returning, and we will also welcome new exhibitors, confirming the continued interest in MIDO and the opportunities the exhibition offers.”
With its international focus, MIDO attracts industry professionals from more than 160 countries each year. The event also devotes particular attention to new generations of professionals, designers and talent, with two specifically dedicated areas: Academy and Start Up.
For exhibitors, MIDO offers an international setting in which to present new products, collections and solutions, meet industry professionals from around the world and develop new business opportunities. It is an ecosystem that brings together business, innovation, creativity, education and research, encouraging connections and exchange of ideas among all players across the industry.
The organisers say MIDO’s distinguishing features is The Vision Stage, the platform dedicated to eyewear culture and one of the exhibition’s flagship initiatives. For more than 20 years, it has hosted meetings, seminars and workshops featuring prominent industry leaders as well as personalities from the worlds of culture, economics, creativity and innovation, together with members of the medical profession. Over the years, the platform has changed names – from Health & Innovation Forum to Otticlub and, today, The Vision Stage – while maintaining the same purpose: to bring diverse experiences and expertise to MIDO, promote culture and education, and foster dialogue and exchange among the industry professionals who meet in Milano each year.
