VISION EXPO now awards to celebrate global eyewear innovation
- By Editorial Team
Vision Expo have announced the 4th edition of the NOW Awards. Presented in partnership with the Accessories Council, this year’s Awards are expanding beyond the Vision Expo show floor and invites all members of the global eyewear community to participate in this celebration of innovation, artistry and storytelling. Exhibition at Vision Expo is not required. This development reflects Vision Expo’s commitment to fostering creativity and connection across every corner of the eyewear world. From established houses to independent designers making their U.S. debut, the NOW Awards provide a unified platform to showcase visionary design and innovation that defines what’s next in eyewear. A judging committee of influential leaders across design, retail, education and fashion will evaluate submissions. The 2026 NOW Awards judges include Gary Black, founder of Black Optical; Christian Roth and Eric Domege of Christian Roth Eyewear and the CFDA; Selima Salaun, designer and owner of Selima Optique; Victor Sanz, creative director of TUMI; Bob Schulze, owner of Globe Design and Vision; Dr. Jennifer Tsai of Line of Sight; and Jeneene Allen, founder and fashion educator at ASGNMT. Submissions for the 2026 NOW Awards are now open and designers, brands, and creators from around the world are encouraged to enter. Entries will close on 9th February and product must be received by 16th February 2026.
