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VISION EXPO EAST 2024: a final show in NYC

Vision Expo East 2024 took place over three days in March, offering a host of new product showcases, innovative discussions, accredited education sessions, networking events and business meetings. Celebrating nearly 40 years at the Jacob Javits Center in New York City, Vision Expo East convened eyewear professionals, buyers, students, and sellers representing all facets of the optical and vision care industry.

Among the highlights were the second annual NOW Awards, standing room-only presentations of breakthrough technologies and trending fashion, in-depth market research revelations, enjoyable musical performances, and explosive product launches. Over 450 exhibitors and more than 200 education sessions at the Javits Center complemented widespread networking and celebrations that took place across Manhattan as attendees, exhibitors, and Show organizers marked the end of the industry trade show’s almost four-decade long run in New York.

Special appearances and activations including an appearance by NBA star and Oakley Athlete J.R. Smith at the EssilorLuxottica booth, rapper Jim Jones at Vintage Frames Co., and jazz musician Marquis Hill at Europa, added further excitement to the high-energy event, which saw increased attendance over last year’s show.

Vision Expo East 2024: A Grand Finale in NYC

“We could not be happier to close out our final show in New York City on such a high note. There’s no doubt that Vision Expo remains the premiere gathering for everything relating to the eye—a reputation that grows year by year and will only be compounded with the highly-anticipated Orlando move. Vision Expo delivers an unparalleled and multi-dimensional experience that no other industry event can replicate”, said Fran Pennella, Vice President, Vision Expo at RX.

“The incredible energy at this year’s Vision Expo East is a clear signal of the eyecare and eyewear industry’s optimistic outlook about what’s ahead”, said Mitch Barkley, Vice President, Trade Shows & Meetings, The Vision Council. “We’ve also heard from so many attendees about their plans for Vision Expo West in Las Vegas next September, and their excitement for Vision Expo East’s new home in Orlando beginning in February 2025”.

The NOW Pavilion displayed eyewear from over 200 exhibiting companies, drawing crowds to view the curated selection of frames across a number of trending categories, ranging from NYC nostalgia to sustainability and “peach fuzz,” the 2024 Pantone Color of the Year. 

The 2024 NOW Award Winners included Best Sustainable Style of 2024 which went to 3D by MODO; Best Optical Style of 2024 by a Licensed brand: Swarovski by EssilorLuxottica; Best Optical Style of 2024 by an Independent brand: Pussy Galore by Spectacle Eyeworks; Best Sunglass Style of 2024 by a Licensed brand: Longchamp by Marchon; Best Sunglass Style of New Emerging Brand / Designer: LAPIMA. The “Eyewear, the Ultimate Accessory” Award presented by the Accessories Council went to Selima Optique. An accolade for Optical Lifetime Achievement went to Zyloware – Chris Shyer and Jamie Shyer and the People’s Choice Award to The Sha – SH5 by Vysen.

Vision Expo East 2025 will take place in Orlando, Florida at the Orange County Convention Center from 19th to 22nd  February. The organisers say that the new location presents countless opportunities for growth, expansion, and innovation, benefiting both exhibitors and attendees. Orlando offers a more centralized Show experience, with hotels, restaurants, and events within walking distance. Its geographic location is expected to appeal to a new and expanded audience from the South and Latin America. The relocation aligns with feedback and consideration from stakeholders across the industry and Vision Expo community.  

The Show’s educational program, together with OptiCon @ Vision Expo will open Wednesday, 19th February and the Exhibit Hall will open Thursday, 20th February.

Visionexpo.com

Vision Expo East 2024: A Grand Finale in NYC

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