VISION EXPO 2026 introduces "Call for NEW" initiative
- By Editorial Team
Vision Expo 2026, co-owned by RX and The Vision Council, is highlighting its latest initiative, Call for NEW, a dedicated program designed to spotlight the most exciting product debuts, technologies, tools and innovations across the optical industry. Taking place 11th–14th March, 2026 at the Orange County Convention Center in Orlando, Florida, this show will be Vision Expo’s first unified annual event where companies unveil their newest eyewear collections, eyecare advancements, emerging technologies, AI-driven business solutions, practice management tools and health-focused innovations. “Celebrating the 40th anniversary, Vision Expo 2026 honours four decades of bringing the global vision community together while setting the stage for a future defined by innovation, collaboration and growth,” said Ashley Mills, CEO of The Vision Council. “Vision Expo has always been where the industry gathers to move forward, and by unifying the show into a single annual event, we’re creating the most impactful platform possible for product launches, next-generation technologies, and the solutions that will drive eyecare and eyewear forward. ‘Call for NEW’ gives brands a dedicated spotlight for their breakthroughs and offers attendees a clear way to discover the products and ideas shaping the future of the industry.”
CALL FOR NEW
This initiative invites exhibitors to submit details about their latest launches, collaborations, booth activations and innovations that will be showcased at Vision Expo 2026. Selected submissions will receive tailored promotional opportunities designed to increase visibility, drive engagement, and help brands stand out on the show floor. From diagnostic advancements and advanced manufacturing tools to AI-enabled platforms, technology-based and on-trend eyewear designs, the selected exhibiting companies will highlight the most compelling developments on the show floor that are shaping the optical landscape. Vision Expo 2026 will feature more than 350 exhibiting companies, representing leading eyewear designers, major vision care companies, innovators in health and diagnostics, and developers of cutting-edge technology — all debuting their newest offerings at the show. The event will also present more than 220 hours of accredited continuing education beginning 11th March, followed by the exhibit hall opening on 12th March, alongside a lineup of networking events, partner programs, and after-hours experiences.
