VISIBILIA and Kappa® (BasicNet) announce licensing agreement
- By Editorial Team
Eyewear producer Visibilia, and Kappa®, the Italian sportswear brand, have announced an exclusive licensing agreement for the design, production, and distribution of Kappa® eyewear.
The agreement will come into effect in the second half of 2025 and will remain valid until December 2030. The first Kappa® eyewear collections by Visibilia, comprising optical frames and sunglasses, will debut in August 2025, with deliveries scheduled for the fourth quarter of 2025.
These collections, reflecting Kappa®’s distinctive aesthetic, are designed for men, women, and young people. They will address themes of basic, urban, and sportswear, with a detailed focus on the specific needs of the optical market.
“We are thrilled to launch this collaboration with Kappa®, a brand we have long admired for its unique heritage and strong brand identity. Together, our goal is to open a new chapter for this iconic brand in the optical sector, supporting our growth in key markets and expanding our international presence”, said Ralf Kmoch, Managing Director, Visibilia.
Alessandro Boglione, Executive Vice President, BasicNet and President of Kappa®, stated: “The eyewear sector represents a natural extension of our brand, and with this exclusive license with Visibilia – a trusted leader in the industry – we are confident that Kappa® will continue to grow and solidify its position in the optical market, always staying true to our sports heritage and distinctive style”.
