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ULTRA LIMITED unveils colourful sunglass designs

Italian brand Ultra Limited is unveiling four all-new sunglasses at MIDO 2024. Known for its distinctive fusion of elegance and cutting-edge style, the brand is proud to debut the all-new Lido, Pellestrina, Spargi, and Potenza models.

“We have decided to launch four brand-new styles inspired by models that have consistently stood out as bestsellers in the last ten years. Recognising their enduring appeal, we have taken the concepts into a new era, blending their timeless essence with an incredibly attractive, fresh and colourful twist,” explained Tommaso Poltrone of Ultra Limited.


As part of the evolution of the Ultra Limited design concept, a key innovation includes the

introduction of a completely new temple design, which boasts printed striped engravings. Additionally, the front features a multi-coloured design accentuated by an additional layer of acetate, resulting in a captivating three-dimensional effect. This added layer presents a distinct colour hue, providing an intriguing contrast that injects a compelling visual element. This design concept, first explored in September with models Bassano, Altamura and Valeggio, adds a new and intriguing layer of intricacy and contemporary flair to the frames.


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