THÉLIOS has acquired BARTON PERREIRA
Italian eyewear producer Thélios has announced the signing of an agreement to acquire Barton Perreira, the luxury eyewear company co-founded by Bill Barton and Patty Perreira in 2007. The acquisition of the well-known luxury brand further expands Thélios’ portfolio and contributes to “strengthening its leadership in luxury eyewear excellence” the company said in a press statement.
“We are excited to welcome Barton Perreira into our Maison portfolio. The brand is a true gemstone in the eyewear industry, standing for understated luxury, timeless designs, and exceptional craftsmanship”, said Alessandro Zanardo, CEO of Thélios, “We are looking forward to working with Barton Perreira’s talented team and dedicate ourselves to preserving its unique identity while leveraging our resources and expertise to further develop the brand”.
Bill Barton, co-founder and CEO of Barton Perreira and Patty Perreira, co-founder and designer of Barton Perreira stated: “We are incredibly proud of what Barton Perreira has achieved over the years, and we believe this partnership with Thélios will take the brand to new heights. Thélios shares our passion for craftsmanship and quality, and we are excited to see the wonderful things we will achieve together”.
Both Bill Barton and Patty Perreira will keep their respective roles at Barton Perreira and continue to lead the brand in its new phase of growth.
The transaction is expected to be completed shortly. It follows Thélios’ acquisition in September of its first proprietary brand, Vuarnet, the French eyewear company.