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‘The Breakfast’ campaign for SS24 by GIGI STUDIOS

The new SS24 collection by Gigi Studios is launched via a new campaign. The collection comprises lightweight, handcrafted models including thinner acetates with carefully designed inner bezels, resulting in “the statement of individuality and creative expression that is the brand’s signature”. The Breakfast SS24 campaign invites the onlooker to look at daily unforeseen connections and to embrace the potential of the most ordinary circumstances, so capturing the essence
of chance in an apparently normal moment: a breakfast between strangers.

The campaign was shot in the idyllic Empordà, with six characters – Maja, Gabriel, Anna, Ives, Dorcas and Dante – who meet at their hotel table, sharing the morning ritual of the first meal of the day. Surrounded by green fields and warm summer light, the group connects and merges with Nature, celebrating its presence in the awakening of a new day.

Gigi Studios

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