Surreal edition from ETNIA BARCELONA and Toiletpaper Magazine
- By Editorial Team
Etnia Barcelona has released what it calls its most surreal capsule to date: ‘Toiletpaper x Etnia Barcelona’. The collaboration with Toiletpaper Magazine aims to bring its creative universe into the world of eyewear while keeping intact the distinctive pop style of the magazine.
The ‘Toiletpaper x Etnia Barcelona’ Edition offers three sun models: ‘Dolly’, ‘Roses 1’ and ‘Roses 2’. The brand translates the most iconic pattern of Toiletpaper Magazine—the roses with a doll’s eye in the center. This distinctive design allows the consumer to sport some extremely irreverent sunglasses, capturing the rebellious spirit of the collaboration, the company says. Model ‘Dolly’ features a unique frame that combines art, design, and functionality in the most surprising way. Available in three colours—ivory white, bubblegum pink, and black—the sunglasses showcase the roses from the Toiletpaper pattern printed in 3D on each arm. Each rose includes a striking detail: when you close the glasses, the doll’s eye blinks! This unexpected touch brings the sunglasses to life, adding a surrealistic and expressive style that does not go unnoticed.
The ‘Dolly’ design also stands out for its exquisite attention to detail. The frame features metallic leaves that secure the structure to the arm, merging aesthetics and functionality. Additionally, the glasses from the collection hide another artistic secret: the Toiletpaper logo appears on the right lens when exposed to steam or breath to clean them.
The characteristic and surreal pattern of roses with a doll’s eye from the Italian magazine is also present in the other two models of the capsule: ‘Roses 1’ and ‘Roses 2’. Available in two variations of the pattern and reversible—both in black with the interior featuring the pattern, and vice versa—the design is printed with high precision on a frame made from Mazzucchelli acetate.
The presentation of ‘Toiletpaper x Etnia Barcelona’ has flooded the streets of the Catalan city with a major editorial campaign that evokes the magazine’s characteristic photographs, featuring intense colours and striking, surreal compositions reminiscent of advertisements from the 1950s and 1960s.
