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Ski mask couture, on- and off- piste

The world of skiing is one of those sports specialties steeped in tradition, dominated by brands that have been entrenched since the inception of the sport itself. For decades, shopping for fine ski wear meant selecting one a multitude of esteemed heritage brands renowned for technical quality, craftsmanship, and durability. The focus on fashion and accessories wasn’t the primary focus on the ski slopes. However, the ski universe has now evolved into a new realm of fashion. After all, what is a slope if not some kind of snowy catwalk?

In 2014, Net-a-Porter unveiled a dedicated ski shop, marking a shift. In 2020, Dior presented its first ski collection. Since these milestone events, a cascade of collaborations and luxurious capsule collections have emerged, from Prada to Isabel Marant. Miu Miu even staged its autumn/winter 2021 collection in an Italian Dolomites refuge, exuding a genuine ode to après ski chic.

Even accessories, especially goggles and ski masks, are relishing a (long) moment of exceptional popularity. Brands such as Oakley supported by famous influencers, have elevated these accessories into true must-haves: accessories necessary for hit-making have never looked so good.

Worn on the slopes, these ski designs not only offer high performance and protection, they also round off the attire of the contemporary winter sports enthusiasts… From the vibrant hues of Uvex lenses to the logomania offered by brands like Gucci, these ski goggles transmute functionality into an authentic expression of fashion.

Style: SFI 516

Designed for winter snow, this sun mask with large lens and super enveloping front is perfect for any weather condition; it adapts to the most intense sporting activity, thanks to its Zeiss lenses with water-repellent treatment and ventilation holes. The adjustable rubber nose pad let this style to adapt to any fit. The design of the temples increases comfort; the Fila logo is emblazoned on the sides. The matt white colour is brightened up by a touch of orange.

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On-piste, off-piste, or simply in the resorts, from snow-capped peaks to city streets, the new Gucci Après-Ski collection not only features a vibrant and colorful array of sportswear, but also presents a range of ski goggles that encapsulate the Maison’s unique aesthetic codes. The frames are decorated with the name of the House, while the Gucci Web strap appears at the back. A super bright Guccissima lens completes many of the styles. 

Style: FT1124

The new TOM FORD Eyewear Après-Ski collection stands out with its bold and daring spirit. Fusing luxury with technology, this collection boasts an innovative, contemporary design and iconic details crafted with cutting-edge materials. The FT1124 ski goggle perfectly blends functionality with innovative allure. Its photochromic, interchangeable mirrored lenses are secured by an adjustable elastic band, featuring the impactful Tom Ford logo. This model comes in a dedicated cuvette, emphasizing its uniqueness.

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Style: Downhill 2100 WE Glamour

A unisex flair infused with distinctive elements like the captivating chrome-pink hue with golden undertones and Swarovski crystals encrusted along the lens border. The skin-contact edge is crafted from a special membrane that regulates temperature, preventing the annoying frost effect. Employing Colorvision technology, the single spherical lens enriches contrasts and can be worn over prescription glasses.


Introducing the next evolution in ski designs: ELECTRA2, the cutting-edge electronic ski goggles. These goggles feature electronic lenses which react to the ambient light – through a small photovoltaic cell – they become darker and lighter, always providing the user with the best light filter and high performance,  without using any battery.

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The Vulcano Mask 2.0 is Briko’s new ski mask designed for the World Cup and the most demanding skiers. Equipped with a flexible thermoplastic polyurethane frame that perfectly adapts to the face, it features a double cylindrical polycarbonate lens that ensures a wider field of vision and high-definition visibility free from reflections, refractions, or fogging. The Bumper system protects the face absorbing shocks while the Flexa technology makes the frame soft and comfortable.


The unique and creative style of Sage Kotsenburg – American snowboarder born in ’93 specializing in backcountry snowboarding – led to the development of the Signature Series Line Miner™ ski goggle. The cylindrical design style allows for incredible downward and side peripheral vision. The corduroy-like texture strap adorned with vintage-style racing stripes and the Prizm™ Sage Gold Iridium lenses, equipped to deal with any light conditions, complete this colorful goggle.

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