Sir DAVID BECKHAM attends SAFILO launch event in Milan
- By Editorial Team
SAFILO has released the official photos of the Eyewear by David Beckham event, held in the splendid setting of the Società del Giardino, in the heart of Milan, during the weekend of MIDO. The evening was described as a great success for the brand, celebrating MIDO and the launch of the Spring/Summer 2026 collection, with the special presence of Sir David Beckham, a true protagonist and active participant in the event. According to Safilo, David Beckham is an integral part of the team, directly involved in the creative development of the collections and in building strong, authentic relationships with customers. His vision and personal commitment continue to shape the brand’s identity and success.
I’ve always liked working with the best. Safilo is about craftsmanship and people. The moment we started talking about this project with the team was about six or seven years ago, and it’s been a very special journey. Tonight, we’re here to celebrate this.
Set in an exclusive, historic Milanese context, the Safilo event was a truly unforgettable celebration of style, craftsmanship, and contemporary eyewear. The event brought together an exceptional mix of 300 guests, including top clients, international celebrities and friends of the brand, including Olivia Palermo, Johannes Huebl, Paul Forman, Claudio Santamaria and Giacomo Giorgio, along with renowned figures from the world of sports such as Nelson Dida, Massimo Ambrosini, Alessandro Costacurta, Fabrizio Romano, Marco Borriello and Claudio Marchisio.
