Shades of colours by IMAGO
- By Editorial Team
The new i-spax frames by Imago are described as combining contemporary aesthetics with thoughtful details, demonstrating just how versatile minimalist design can be. IMAGO releases the collection with a new campaign featuring a modern, minimalist visual style. Clean backgrounds in pink, light azure blue, and hazelnut brown showcase the frames and emphasize the theme of colour and diversity. Authentic models with natural coolness, self-assured ease, and a positive aura lend the images a contemporary dynamism. True to the i-spax style, the campaign images are created without unnecessary staging—minimalist and to the point. Highlights of the collection include model Kalle, an urban metal look with striking double bridge and gradient lenses in green, light blue, orange, and grey. Model Quinn combines a geometric design with harmonious proportions. Round lenses meet a double bridge and a modern shield-style front made of stainless steel.
Model Maple embodies feminine lightness. The elegant, angular wire frame made of polished stainless steel gains a special expressiveness thanks to the colour-contrasting rim and colour-coordinated temple tips. Models Juniper and Timber highlight the striking double bridge. This design feature is the continuous bridge that extends all the way to the hinge, creating an eye-catching frame. While model Juniper offers a modern take on the iconic aviator shape with a slightly curved double bridge, model Timber stands out with a bold, angular design.
