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SAFILO GROUP and LEVI STRAUSS & CO. announce license renewal

Safilo Group and iconic lifestyle brand, Levi’s®, have renewed their global licensing agreement of Levi’s® branded eyewear until the end of 2029.

Levi’s® eyewear will continue to be distributed globally, leveraging its strong brand awareness and widespread point of sales in Europe, North America and Asia, where it represents one of the main brands in the contemporary segment.

“We are very proud to renew our partnership with Levi’s which, thanks to its unmatched brand awareness, allows our Group to offer amazing contemporary eyewear to consumers all around the world. We are particularly pleased to be able to strengthen our collaboration with a company with which Safilo shares a common vision, and commitment to sustainability, reflecting the strategic importance that we mutually place on this way of running successful businesses. Furthermore, we are proud to keep working with Levi’s which remains one of the most loved brands of the younger generations” says Angelo Trocchia, CEO of Safilo Group.

“Our partnership with Safilo helps us continue to diversify our Levi’s product portfolio as a lifestyle brand. We’re gratified to see the progress we’ve made since we first announced and look forward to ongoing collaboration.” says Karyn Hillman, Senior Vice President and Chief Product Officer of Levi Strauss & Co.

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