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SAFILO GROUP and Juicy Couture renew agreement

Safilo Group and global fashion and iconic lifestyle brand, Juicy Couture, have announced the renewal of a global licensing agreement for the design, manufacturing and distribution of Juicy Couture branded optical frames and sunglasses for women and optical frames for girls and teens until 31st December, 2027.

“Revered for its embrace of the casual but glamourous L.A. lifestyle and attitude, Juicy Couture fits within our portfolio strategy of offering locally relevant eyewear brands in key strategic markets like North America that have a broad international reach and unique design point of view,” said Angelo Trocchia, CEO of Safilo Group in a statement about the agreement.

“We are pleased to renew our partnership with Safilo Group, a true visionary in the eyewear industry,” added Joseph N. Zarro, Executive Vice President of Luxe and Classic brands at Authentic Brands Group, owner of Juicy Couture. “Through our shared vision, we will continue to deliver eyewear that captures the Juicy Couture spirit and allows our customers to express their individuality.”

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