SAFILO and PIERRE CARDIN renew agreement
- By Editorial Team
Safilo Group and Pierre Cardin – the historic Parisian fashion house – have announced the renewal of their global licensing agreement for the design, manufacture and distribution of prescription frames and sunglasses under the Pierre Cardin brand. The statement said that this renewal, which will now run until 2031, demonstrates the strong collaboration between the two Groups, whose partnership began with the presentation of the first Pierre Cardin eyewear collection back in 1991. Angelo Trocchia, CEO of Safilo Group, commented: “We are delighted to renew this partnership, which has delivered pride and success for more than three decades. This agreement strengthens our shared commitment to advancing the Pierre Cardin brand in the eyewear industry, with a focus on optical frames. For Safilo, Pierre Cardin remains a key partner, recognized for its distinctive market position, innovative design, and well-defined audience.” “I am proud to continue to work with Safilo and to carry forward a long-standing and well-established tradition that unites our two companies. For decades now the connection between us has been one of mutual trust and respect, which allows us to create exclusive and high-quality creative projects in exceptionally short time frames, thanks to Safilo’s savoir-faire and professionalism. In fact, the creations we have developed together are greatly appreciated around the world, starting with those from the Evolution line. For example, it is truly gratifying for the Maison I lead to receive requests from international stars who wish to wear Pierre Cardin Evolution eyewear during their tours. I am certain that in the years to come we will continue to rise to new creative challenges together—with passion, positive synergy, and mutual satisfaction” commented Rodrigo Basilicati Cardin, CEO of Pierre Cardin.
