RONALDINHO x DITA
- By Editorial Team
DITA’s exclusive collaboration with global soccer icon Ronaldinho, bridges the bold, aesthetic realm of DITA with the disciplined, high-performance engineering of DITA Lancier. Timed to coincide with a landmark summer for global soccer, the collection presents a dual-environment approach to technical luxury, matching Ronaldinho’s celebrated style with advanced manufacturing and architectural precision. The collection spans two environments within the same world: DITA, operating as a cultural gallery of bold, structural artifacts, and DITA Lancier, operating as a technical lab delivering purposeful instruments calibrated for life in motion. Handcrafted in Japan, each frame utilizes elite materials, tight tolerances, and exact alignment.
“Soccer has always been about creativity, confidence, and joy,” said Ronaldinho. “Working with DITA allowed me to bring that same energy into eyewear pieces that feel bold, technical, and refined at the same time. This collection represents my style and my passion for excellence.” “Ronaldinho is a global symbol of artistry and individuality in sport,” said Cody Cho, Vice President of DITA. “As global soccer takes centre stage this summer, it felt natural to celebrate his legacy through design. These styles reflect the movement, lightness, and creativity he brought to the game, interpreted through DITA’s lens of precision and craftsmanship.”
