ROLF releases new Aura collection with campaign
- By Editorial Team
ROLF introduces AURA, the latest addition to its established Substance range. The collection launches with 11 models available in seven colours and three distinct graphics, creating a confident and striking presence. Built on a matte black-grey base, AURA places colour and pattern at the forefront, elevated by vibrant accents such as neon yellow, pastel pink and bold red. The designs range from subtle to expressive, yet remain carefully balanced throughout. Developed from the proven Substance line, the AURA collection features an innovative surface treatment that enhances depth and contrast. Three graphic approaches—spanning bold colour statements to fine linear details—offer visual diversity while maintaining a harmonious overall aesthetic. True to ROLF’s DNA, the collection combines sophisticated hinge technology, premium materials and lasting comfort with a fresh, modern visual language that is clean, impactful and contemporary. The AURA collection will be available to opticians from February 2026, supported by a new seasonal campaign featuring friends of the brand wearing the frames.
