Rita Ora wears ITALIA INDEPENDENT
- By Editorial Team
- June 7, 2024
MODO Eyewear has announced a special partnership between Italia Independent and Rita Ora for the music video of the singer’s latest hit, “Ask and You Shall Receive”. According to MODO, the global superstar fell in love with the whole Spring/Summer 2024 ITALIA INDEPENDENT collection. The frames in this range are created in premium acetate for durability and comfort, and are designed to “exude a strong and contemporary aesthetic, perfectly complementing everyone’s individual sense of style”.
Italia Independent is the exclusive eyewear brand for the video, which has been directed by Dano Cerny. It is set in a nefarious 24-hour laundromat, and draws inspiration from the iconic 1985 Levi’s 501 commercial starring Nick Kamen.
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