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RAY-BAN’s colour changing eyewear announced

Ray-Ban announces their new Ray-Ban® Change, a light-responsive frame, powered by Transitions®. The product is a Red Dot Award winner in the Prescription category.

Created to evolve with you, Ray-Ban® Change offers a new take on the Original Wayfarer and its contemporary cousin, the Wayfarer® Oval, available in sun and optical styles with a host of uniquely patterned pigments.

“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change”, said Federico Buffa, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions and the leader in frames, Ray-Ban to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable”.

Ray-Ban® Change: Innovative Light-Responsive Eyewear by Transitions®

Combining the traditional handcrafting of cellulose acetate with the innovation, Ray-Ban Change is designed to sync with the light. The colours and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.

The addition of Transitions® pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.

Transitions recently launched its next generation of lenses -Transitions® GEN SÔ. Ultra-responsive to light, these everyday lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds, blocking 100% UVA & UVB rays and filtering up to 32% of blue-violet light in the clear state and up to 85% when activated.

Essilorluxottica.com

Ray-Ban® Change: Innovative Light-Responsive Eyewear by Transitions®

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