RAY-BAN House opens in Soho, NYC
- By Editorial Team
Ray-Ban announces the opening of Ray-Ban House in Soho, NYC, a concept described as “a shift in perspective and a place where retail dissolves into culture, and where the boundaries between seeing, wearing, listening and gathering begin to blur.” Conceived by the brand’s internal creative team, the project takes shape as an urban interior, part home, part stage, part living archive of objects and ideas. It is rooted in New York, but resists definition as “a space that belongs as much to the street outside as it does to the people moving through it.” On the corner of Prince and Lafayette, the two-storey townhouse offers a space which includes a kitchen led by Pasquale Cozzolino. Upstairs, behind a concealed entrance, the space contracts and includes a VIP room for frame consultation. On 4th May, the space opened with Oscar and the Wolf performing to a room that blurred audience and atmosphere, followed by Daniela Lalita. Jennie Kim, global ambassador was present “alongside a cross section of the city, familiar faces, new energies, no clear boundary between them.”
