RAY-BAN collaborates with Art Basel
- By Editorial Team
Ray-Ban announces its new partnership with Art Basel and, in Miami, presents the Ray-Ban Clubhouse by A$AP Rocky, an immersive installation designed to transport guests into the heart of the brand’s creative universe. On 4th December 2025, Ray-Ban was honoured to collaborate with Art Basel to celebrate boundless creativity, unveiling a multi-day immersive installation inside the Carl Fisher Clubhouse, under the creative direction of A$AP Rocky. The collaboration follows A$AP Rocky’s appointment as Ray-Ban’s first creative director in early 2025, a role in which the fashion innovator, entrepreneur, and multifaceted artist has reinterpreted iconic eyewear designs through the prism of his inimitable aesthetic.
Set within the oldest public building in Miami Beach, the “Ray-Ban Clubhouse” is not just a booth, but a large-scale experiential event where creativity takes centre stage, showcasing A$AP Rocky’s extensive collection. Ray-Ban Clubhouse opened its doors with a celebratory event attended by cultural pioneers, including A$AP himself, before opening to the public on 5th and 6th December. For this occasion, Rocky selected two timeless Ray-Ban models, the Classic Wayfarer and the Mega Wayfarer, elevating them to works of art with the never-before-seen DON’T BE DUMB logo, crafted entirely by hand with crystals and set directly into the temple. This custom detail is more than just an embellishment: it’s a homage to Rocky’s upcoming album, transforming an iconic silhouette into a unique piece of contemporary creativity—not a collector’s item, but an exclusive creation made specifically for the Ray-Ban archive.
