Search
Close this search box.
Search
Close this search box.

RAY-BAN and Lenny Kravitz collaborate

Ray-Ban has teamed up with renowned musician and style icon Lenny Kravitz for the latest Ray-Ban Reverse collection. Launched in 2023, Ray-Ban created an inverted lens design shifting from a traditional convex lens to a concave lens. Now, this disruptive design sees the addition of new colorways and joins forces with the Rock & Roll legend. The Ray-Ban x Lenny Kravitz capsule collection merges the brand’s most iconic shapes with Kravitz’s legendary persona in two special SKUs, + one limited-edition.

Regarded as one of the preeminent rock musicians of our time, Lenny Kravitz has transcended genre, style, race, and class over the course of a three decade-plus musical career. Revelling in the soul, rock, and funk influences of the sixties and seventies, the writer, producer, and multi-instrumentalist has won four GRAMMY® Awards. On the heels of his 12th studio album, Blue Electric Light out on May 24th, Lenny highlights the partnership wearing his capsule collection in his newest single video, “Human”.

Ray-Ban by ESSILORLUXOTTICA x Lenny Kravitz: Collection & New Album Collaboration

“As a lifelong fan of Ray-Ban, their timeless style has always resonated with me. The Ray-Ban Reverse collaboration is a dream come true, allowing me to merge my love for music and fashion with such an iconic brand. It’s about breaking boundaries, embracing individuality, and seeing the world from a new perspective through those innovative lenses”, says Lenny Kravitz.

Designed to bring both values of Ray-Ban and Lenny to the forefront, the collection was crafted with consideration for the planet by utilizing a palette of alternative materials such as: bio-nylon lenses with a 41% bio-based carbon content, bio-acetate frames with a 67% bio-based carbon content and 100% recycled polyester cleansing cloth and packaging. Finished with a high-performance anti-glare treatment, the lens is primed to reduce up to 70% of the reflections at wavelengths at which the eye is most sensitive.

“Our key values at Ray-Ban are authenticity, iconicity, being timeless and courageous. Tapping someone like Lenny Kravitz to be our first global ambassador felt like fate because he truly embodies these values. He’s award-winning, broken many boundaries, established himself outside of his music and has a true creative heart with no limits. Together we knew this was the ultimate synergy”, said Dan Alder, Ray-Ban Global VP Marketing.

Ray-ban.com

Ray-Ban by ESSILORLUXOTTICA x Lenny Kravitz: Collection & New Album Collaboration

Related News

We use cookies to personalise content and ads, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. View more
Cookies settings
Accept
Decline
Privacy & Cookie policy
Privacy & Cookies policy
Cookie name Active
Save settings
Cookies settings

Don't miss our newsletter!