PRODESIGN creates new collection called Bridge PDI
Established in 2023, the new collection from Prodesign – Bridge PDI – crafts eyewear rooted in the belief that life is meant to be explored endlessly and tailored to you as you walk along your unique path.
The idea behind every frame is to inspire, excite and spark reflection, allowing the wearer to cross over to a realm of expression that knows no bounds. The name of the collection – Bridge – is a direct reference to the Bridge Quartz Crystal — a small crystal which sits within and protrudes out of a larger crystal. It marks a new brand connection to the Prodesign family, ‘bridging the gap’, towards explorative and daring journeys they state.
Each frame in the line is crafted from bio acetate and rooted in contemporary characteristic shapes with substantial design choices in mind. The company says: “The hand-drawn logo details on the front and temples are made by the designer and serve as a signature element on every frame. Essentially, we’ve crafted a testament to the fact that eyewear can transform how we look and feel. In our experience. it’s in the bold lines and the new angles where we find room for expression, reflection and determination. Bridge PDI is exactly that”.
The first collection is a series of frames inspired by Scandinavian aesthetics, contemporary culture and the essence of nature, the new frames are named after minerals and crystals like moonstone and malachite and their shapes are informed by their very characteristic natural and angular three-dimensional shapes.