POWERVIZN™ lens introduced at ADIDAS sport eyewear
- By Editorial Team
Adidas Sport Eyewear has announced the launch of the new POWERVIZN™ Lens System which is now integrated into every model in the collection. The new lens system represents a major step forward in performance eyewear, according to the company, delivering enhanced clarity, optimized contrast and greater visual control for athletes across all sports and environments. Outdoor performance constantly challenges the eyes with shifting light conditions, reflective surfaces and changing terrain. To meet such conditions, the POWERVIZN™ Lens System has been designed around four key performance factors: light conditions, terrain type, external noise factors and enabling technologies. The POWERVIZN™ Lens System was engineered to address these variables through a precisely tuned combination of base tints with High Contrast (HC) Technology, precision mirror coatings and advanced protective treatments. Each element works together to regulate light transmission, enhance depth perception, reduce glare and minimize visual noise caused by water, sweat, dust and oils.
