PORSCHE DESIGN and eyewear innovation
- By Editorial Team
- September 16, 2024
Porsche Design announces a series of new eyewear releases across its collections, underlining the philosophy of Professor Ferdinand Alexander Porsche – the creator of the legendary sports car Porsche 911 and founder of Porsche Design – ““Design is not simply art, it is elegance of function”.
In the new Absorber Series, technical sophistication and functional elements are transformed into unique designs. The main goal is to enhance comfort, style, and performance by leveraging the shock absorber technology that is found in Porsche vehicles. This technical solution integrates a buffer system made of rubber that reduces contact pressure and maximizes wearer comfort through its shock-absorbing effect. It also acts as a subtle, contrasting design detail that gives the series a technical, automotive-inspired appearance. The series comprises two sunglasses models – the P’8974 double-bridge squared aviator style and the P’8973 rectangular model. The models P’8974 and P’8973 are available in four different colours each.
In addition, three optical frames are launched: a sporty rectangular shaped P’8766, the rectangular P’8765 with a half-rim style and the trendy panto shaped P’8767. The 100 percent titanium fronts provide durability and lightweight comfort, along with customizable temples made of high-performance RXP® completing this innovative concept.
The Machined Series celebrates a striking design “that embodies boldness and innovation”. Designed like a sculpture, the straight lines and sharp geometries give the model a technical and futuristic look. The edges and bevels create an exciting interplay of light and shadow, while the fashionable colors add to the trendy look. The series is inspired by the eye-catching P’8951-the Iconic Machined, that was launched in 2023 and is characterized by its bold design. The frames, made from high-performance polyamide RXP®, are exceptionally lightweight and provide maximum comfort. The collection includes two sunglasses models: the P’8980, an aviator inspired model with a clear and distinct look, and the P’8981, an octagonal frame that is characterized by a futuristic design.
The new designs by Porsche Design will be on show at SILMO Paris.
