POLAROID celebrates a world of colour in Madrid!
Polaroid Eyewear celebrated a world of colour at one of Europe’s most spectacular summer music festivals, Mad Cool. The event took place in Madrid from 6 to 8th July 2023. During the weekend, Polaroid Eyewear presented its Spring/Summer 2023 Collection and a dedicated Capsule of the Cool Collection. The brand also revealed its new visual identity in a spacious and colourful Polaroid area where ‘Talents’ and guests from all over the world were able to take fantastic photos in the “riviera” photo area, improve their Polaroid look with a corner dedicated to hair and make up and relax while waiting for the concerts to begin. This year the Mad Cool Festival had an impressive line-up of international singers and bands, including Robbie Williams, Sam Smith, Liam Gallagher, Queens of the Stone Age, Lizzo, Red Hot Chilli Peppers and The Prodigy. The guests included Anais Gallagher (the daughter of Liam Gallagher, Tigerlily (daughter of Roger Taylor, the drummer of Queen), Diego Lazzari, Federica Messageri , Lele Giaccari, Lukas Leonhardt, and Ashton Gohil.