Patrick Dempsey joins TAG HEUER EYEWEAR
- By Editorial Team
Thelios has announced that Hollywood actor, Patrick Dempsey is the new face of Tag Heuer Eyewear. The new partnership comes in to play with a new campaign and a nod to the brand’s deep roots in culture. In one of the images, Dempsey mirrors a legendary portrait of Jack Heuer holding a choronograph, a pose that has come to symbolise TAG Heuer’s forging role in motorsport history. In the 2025 version, Patrick Dempsey wears two key models from the Tag Heuer Eyewear collection.
Tag Heuer’s 2025 collection is described as leaning in to design, performance and heritage. Featured is the Jack Heuer Line, inspired by the visionary behind TAG Heuer’s first Formula 1 partnership in 1971. These 1960s-inspired pilot frames have been crafted from Japanese titanium and feature Chromafade lenses.
