OPTI 2024 has launched the 'WE ARE opti' campaign
The organisers of opti 2024 have launched a new campaign for the event taking place from 12 to 14th January 2024. The faces of committed individuals in the industry are featured, standing for “a strong market with strong people and for the new spirit of opti” the organisers say. They include opticians, representatives of the trade press, association members and influencers.
“If so many positive things are happening in the run-up to opti, we simply have to show this to the outside world! This is why we are venturing a new approach to communication with our extraordinary visitor campaign featuring real opti people. It reflects the joy and pride of working creatively together,” says Cathleen Kabashi, head of opti in Munich, explaining the new campaign which will be continued successively throughout the year, cross-medially and with other people. The most important thing for Kabashi is to use a selection of industry representatives to show just how diverse the optical industry is – and which strong personalities are behind opti.
The new visuals can be seen on the opti website as well as in print and digital media throughout Europe. Stories about the people behind the ‘WE ARE opti’ campaign can be discovered on the trade show’s social media platforms.
A second casting event for the next part of the campaign will take place at the opti event in January 2024. The aim is to create impact and vibrancy as well as placing more attention on and a lasting increase in the community spirit within opti.