OAKLEY marks 50th anniversary with Ellipse
- By Editorial Team
To mark the special occasion, Oakley has unveiled the Oakley Ellipse 50th Anniversary – eyewear created to honour the brand’s legacy. The glasses are described as a bold vision of what’s to come, looking toward the next 50 years, and a tribute to five decades of visionaries, mad scientists, and game-changers who’ve instigated culture and sport.
“The Oakley Ellipse 50th Anniversary celebrates half a century of Oakley innovation by taking the most iconic bit of our branding and putting it front and centre as a design element,” said Nick Garfias, Oakley Vice President of Design. “What’s more is it plants a flag for us and our fans about what lies ahead. Oakley designs are about progression and advancement, but just as things will continue to evolve, certain things will remain the same: our DNA. We believe that if you take the logo off any of our products it should be unmistakably Oakley, and the Ellipse 50th Anniversary is the clearest manifestation of that…ever.”
Shaped like the iconic Oakley logo, the silhouette of the model fuses three design eras: curved lines echoing the bold aesthetic of the ’90s, a progressive stem jog inspired by today’s best-selling Radar EV, and a futuristic lens shape crafted with PhysioMorphic™ Geometry. The future-forward design is finished in a Midas Fleck colourway, with a black lucid treatment and gold details, featuring Prizm™ 24K lenses.
As a special addition to the Ellipse mainline collection, the Oakley Ellipse 50th Anniversary is now available in limited quantities at Oakley.com, Oakley stores, and select partners worldwide.
