OAKLEY exoplanetary bunker open in Paris
- By Editorial Team
The prestigious Palais Brongniart in Paris is the carefully selected location of “the Oakley Exoplanetary Bunker”, described as a brutalist-inspired safehouse in which to explore the brand’s history, offering a journey through Oakley’s almost 50 years past, present, and the vision that shapes its future.
“At Oakley, we don’t believe in predicting the future; we believe in creating it. We don’t just witness greatness; we inspire and equip it. And the Oakley Exoplanetary Bunker is an experience to honour this obsession and celebrate our future!”, shared Caio Amato, Chief Marketing at Oakley.
Team Oakley Athletes and Oakley guests are invited to reset, recharge, and get excited for the next competition in the spacious auditorium, complete with food, game viewing, and more, with the ambience set by a Live DJ. The bunker also features an athlete exclusive area, and different rooms and experiences, each dedicated to storytelling around Oakley. They include the Oakley Muzm, offering guests a walkthrough of Oakley’s history, with showcase of its most iconic products, including those that throughout the years have made a bold statement on the world’s biggest sporting stage.
Oakley’s cutting-edge designs are on full display with a dedicated area for the latest product innovation and QNTM Kato: the next iteration of Oakley Kato, the ground-breaking frames that revolutionized the face of sports. The eyewear features the recognizable, frameless, mask-like structure as its predecessor, strong enough for top athletes but also customized for lasting comfort.
The Future Genesis Room is described as a place where the future of Oakley comes to life. The top-secret, “no phones allowed” room offers a glimpse into the innovative minds at Oakley and a peek behind the curtains at what lies ahead.
