NIKON lenswear UK
In the UK, at the 100% Optical Fair, Nikon Lenswear UK launched their latest innovations in spectacle lens technology, whilst heightening their consumer appeal with a dedicated consumer communication strategy.
The company unveiled their latest innovations in spectacle lens technology with the SeeCoat Next – Nikon’s most advanced spectacle lens coating, offering clarity and “unparalleled durability”.
Nikon also launched Pure Blue UV – a brand new material which offers enhanced protection against harmful UV and blue light, without compromise to the lens aesthetics. As the inventor of the first blue-cut lenses, Nikon’s Research and Development team is determined to continue the advancement of this area. Pure Blue UV features a cutting-edge intelligent light purifier, which provides all-in-one protection without any unsightly blue reflection.
Pure Blue UV is available exclusively with SeeCoat Next for a new level of lens performance and durability, according to the company.
Jill McLellan, Managing Director, says “For over 100 years our R&D team has stretched the possibilities of innovation in ophthalmic lens technologies. This means we can promise to bring differentiation to our premium practices to ensure that they can offer their patient’s the very latest technology when it comes to spectacle lenses, with our best-in-class service to ensure they stand out on the high street.”
Nikon Lenswear UK also showcased their amplified consumer appeal in 2023 at 100%, with the launch of its Facebook and Instagram social media channels, dedicated to providing an online community for consumers and designed to drive traffic into its independent Nikon Lenswear Partner practices.