New timeless collection released by DESIO
- By Editorial Team
- January 19, 2024
At Mido 2024, Qualimed will unveil the Timeless Collection, a new range of monthly colored contact lenses with three different tones. The collection showcases an elegant metallic green packaging and includes four colour choices of Eternal Brown, Timeless Grey, Infinity Blue, and Forever Green.
Qualimed CEO, Tereza Uhrova, explains the concept of the new collection. “After analyzing the colours we already had in our range and considering the feedback from our customers worldwide,” she said, “we decided to take on a new challenge: creating a ‘see-not see’ collection with unprecedented and original shades that stand out and captivate both opticians and end customers. I can say, with confidence, that the result has rewarded our efforts, and the Timeless Collection has all the potential to become a new Desio bestseller. In this new collection, the four ‘basic’ colours (brown, blue, green, and grey) are presented in a more intriguing version. The new lens pattern has a honey-toned gradient around the pupil, enriched with delicate dark flecks inspired not only by the natural iris but also adding depth and charm to the gaze. It’s no coincidence that we chose to name it Timeless Collection: the colours are elegant, refined, and timeless, with intricate detailing that makes them realistic and suitable for casual wear on any occasion.”
Desio is synonymous with naturalness and comfort. The new lenses are available in both plano and diopter correction versions (ranging from D-8.00 to +4.00 D), Eternal Brown, Timeless Grey, Infinity Blue, and Forever Green are made from a new-generation material obtained through the co-polymerization of HEMA with Glycerol-methacrylate, Hioxifilcon D, characterized by 54% water content, ensuring maximum comfort during use and making the lenses well-tolerated, particularly by individuals with sensitive and delicate eyes.
