New 1990s inspired campaign by OLIVER PEOPLES
Oliver Peoples introduces its Autumn 2023 campaign, Deconstructed, a celebration of timeless elegance and meticulous craftsmanship. The imagery draws inspiration from the classic styling of the late 1990s and early 2000s – embracing a minimalist aesthetic to showcase this season’s eyewear. Deconstructed captures models in close-up against a studio backdrop. Sunglasses in innovative shapes and vintage-inspired optical styles take centre stage, featuring core wire filigrees and custom hinges. This campaign strips Oliver Peoples down to its core, emphasizing function, ease, and refined details, says the company.
Inspired by photographers, Richard Avedon and Peter Lindbergh, as well as the monochromatic style of Helmut Lang, Deconstructed aims to exude effortless glamour and sophistication. Each shot captures the frames’ essence, with models selected to embody the brand’s ethos.
The Autumn 2023 frames featured cut across the most refined looks of each decade, from the 1960s to today. These styles gesture towards the elegance and simplicity of the past, constructed using Oliver People’s modern details and lens technology, in a juxtaposition that “shapes a contemporary vintage aesthetic”.