MOREL unveils three newly aligned collections
Following the updating of its visual identity, MOREL has reorganised its eyewear offering to highlight its expertise and heritage and making the collections more easily accessible for all. The company now proposes its ranges within 3 unique and organised collections. The lines previously known as ÖGA, LIGHTEC, and KOALI are now part of the ‘MOREL’ collection. This range promises exceptional comfort, and – says Morel – will continue to feature patented screwless and springless hinges, as well as increasingly trendy, technical, and innovative designs.
This key collection also sees the launch of a completely renewed sunglasses range and the addition of an entirely new offering: a reading glasses collection. NOMAD and MARIUS will now be part of the ‘M’ collection, focused on an accessible creative positioning. This eyewear line offers value for money and features models ranging from XS to XL, developed to meet the needs of everyone.
Finally, the heritage and craftsmanship of MOREL will be encapsulated in the third segment, ‘MARIUS MOREL’, paying homage to the glasses that have shaped the brand’s history. Encompassing the frames from the iconic 1880 collection, these timeless models will continue to narrate the rich and authentic story of the company, the Morel team explains. With these three new segments, MOREL aims to further bolster its positioning and continue to embody its passion for innovation, creative freedom, and eyewear craftsmanship.