MIDO campaign wins awards
- By Editorial Team
At the 29th edition of the Mediastars technical awards for advertising, the MIDO campaign | Milano Eyewear Show 2025, Refocusing On Humans, won three awards in the print media section: 1st place Mediastar, 1st place Periodical and Special Star for Creative Direction. The awards ceremony was held on Friday, 6th June at the San Fedele Auditorium in Milan.
According to the MIDO organisers, this is the third consecutive year that the MIDO communication has earned the accolades in the world of advertising. This is an outcome, they say, that goes well beyond a single creative concept – as what is being celebrated is “the ability to consistently create new, relevant campaigns that powerfully communicate to the public and the press, all while maintaining a clear and recognizable direction”.
“Refocusing on Humans”, photographed by Uli Weber and created by Max Galli in collaboration with Mixer Group, puts humans at the centre of the campaign with a tribute to human creativity and their craftsmanship skills that create beauty. Entrusted to a master of photographic art, the campaign narrates the awe-inspiring authenticity of human beings, reflecting the unique creativity in the world of eyewear.
At its 29th edition, the Mediastars award is assigned every year to the best Italian ad campaigns, recognizing and adding value to the professionalism and talent of those working in the field of communication at a national level. About 550 projects were nominated for this edition and evaluated by a panel of industry experts and professionals.
