MIDO announces new website: MIDO.COM
MIDO has announced that their new website has gone online this week. As well as a graphic restyling, the site sees a substantial change aimed at ensuring digital accessibility, encouraging user participation and avoiding discrimination of all kinds, the organisers state.
In this area, as in many others, MIDO show organisers say “the MIDO fair is ahead of its time and adapts its www.mido.com website almost two years in advance of European legislation which, with the European Accessibility Act, imposes digital accessibility from June 2025”.
The creation of the new website, a tool available to all those involved in the eyewear tradeshow, represents an important step for MIDO towards raising awareness among operators in the sector on the issues of digital accessibility and inclusion, which will continue they say with further technological developments, sharing and dissemination.
The aesthetic of the new website follows the theme, “Less is more”. The work was carried out by the creative director of MIDO’s communication campaigns Max Galli, in collaboration with Mixer Group.