MELLER SPECS launches with event
The new optical line Meller Specs has been introduced at Casa Rius in Barcelona at a special event in July. Agents and distributors from the optical sector took part from Portugal, Spain, France, Poland, Italy, Greece and Croatia, alongside members of the trade and consumer press.
The presentation of the brand began with an introduction by one of the founding partners, Marco Grandi, and Creative Director, Carles Martínez.
“In 2023, Meller will exceed 20 million euros in turnover with more than one million glasses sold in a single year….” Meller Specs
The fashion accessory brand Meller was born in the digital environment in 2014. The brand already boasts over 350,000 followers on Instagram, positioning itself, it says, as “the second largest in Europe among independent brands in the optical sector, selling in more than 50 countries”. France, the United Kingdom, Holland, Germany, the United States, Spain and Italy are its best-selling markets to date.
Meller Specs, the ophthalmic line presented at the event is described as “the new jewel of the Meller family”. The is an ode to the evolution of the human being, with particular attention to glasses as a useful tool in the history of technology. The brand is launched exclusively for the optical industry, and will not be sold online. It will take advantage of the competitive advantages offered by being a leader in the online industry, such as real-time knowledge of customer feedback. The frames are targeted at young people of 18 to 34 years old.