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MELLER: campaign with Ines Silva

MELLER announces a collaboration with Ines Silva, the social media fashion icon and vlogger behind @irislovesunicorns, to unveil their new collection. The campaign introduces Ines’ eclectic personalities—each bursting with enthusiasm and dressed “with a playful twist”. From surprising settings like a dentist’s office to a beach and a lively dog park, Ines wears vibrant outfits with standout designs from the Meller sunglass range.

MELLERSUMMER2

“This campaign was so fun!”, said Ines Silva about the shoot. “I mean, when do you have a chance to show eight different personalities? From the amazing teamwork to a lot of creative thinking and freedom to style my own self, I felt truly at home. My highlight would be the dog shoot, for sure. As a dog mom myself, I was beyond excited that day. Sunglasses, just like hats and shoes, are my guilty pleasure. I might like them more than clothes…”.

The new Meller campaign was shot by Kenneth Anderson. The sunglass collection features nine bio-based models, each available in varied colour options. Shapes include the round frames Sarabi and Cumbi, model Nia, a contemporary take on a classic silhouette, and Lila, a bold sports-inspired sun style that’s described as “both practical and edgy”.

Mellerbrand.com

MELLER x Ines Silva Sunglass Collection

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