MAX&CO. organise event with DJ Paloma Le Friant
- By Editorial Team
During Milan Fashion Week, MAX&Co. and MAX&Co. Eyewear brought together international press and tastemakers for the exclusive event, “Breakfast Clubbing – Take a Break from Fashion Week.” Caffè Cucchi, an icon of Milanese tradition, was the setting for an event where music, fashion and community met in a vibrant and authentic atmosphere. Breakfast Clubbing was arranged the occasion to officially introduce Paloma Le Friant as Brand Ambassador for MAX&Co. Eyewear and the face of MAX&Co.’s new Spring/Summer 2026 advertising campaign. A DJ, model, and digital creator, Paloma is an emerging figure in the international fashion and lifestyle scene. Daughter of the French DJ and producer Bob Sinclar, Paloma enlivened the morning with a live DJ set, perfectly embodying the brand’s bold and unconventional spirit. Born in Paris in 2004, Paloma Le Friant has successfully consolidated an authentic and dynamic professional identity. Thanks to a career developed in artistic and creative contexts, Paloma stands out for a personal style that appeals to a young and international audience. Her image reflects a cosmopolitan and profoundly contemporary aesthetic.
For the Spring/Summer 2026 advertising campaign, Paloma effortlessly interprets MAX&Co.’s enfant terrible spirit, creating a powerful visual narrative that strengthens the dialogue between the brand and the world of music. In this modern and international setting, Paloma wears a look complemented by sunglasses and eyeglasses produced by Marcolin. Paloma Le Friant said, “MAX&Co. has always been a brand that accompanies women in their everyday life, with energy and personality. Being a brand ambassador gives me the opportunity to convey a free, dynamic, and authentically modern vision of fashion.”
