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MAUI JIM celebrates launch of Collection 'Ekahi and rebranding with event in Milan

Maui Jim unveiled Collection ‘Ekahi, its new collection of polarized sunglasses, with an exclusive party in Milan that brought together over 900 guests, including industry professionals, loyal customers, representatives from the international press, influencers, and trendsetting members of the Maui Jim ‘Ohana. Special guest of the evening, the new Brand Ambassador Evan Mock, versatile actor, skater, and the face of the “Color You Can Feel” campaign, animated the party as a DJ for the special occasion. 

Upon arrival, guests were transported to world-renowned Hawaiian beaches and sunsets as Maui Jim brought essential elements of its DNA to the atmosphere of the city for one night. Guests had the opportunity to get a sneak peek of Collection ‘Ekahi, the first designed and produced by Kering Eyewear. They tried on the new sunglasses and experienced the PolarizedPlus2 lenses, all thanks to dedicated polarized video screens. Through a surf simulator inspired by ’80s arcades, players were able to challenge each other, and fully immerse themselves in the Maui Jim experience.

Evan Mock

We are thrilled to present Collection 'Ekahi tonight with Evan Mock and those who have joined us to celebrate this special moment. This evening is all about colour, style, and innovation, an unforgettable chapter in the history of Maui Jim and Kering Eyewear

Among other notable personalities and friends of the House who attended the event were Giulia Calcaterra, Ignazio Moser, Bogdan Gnatovich, Maud Le Car, Kyllian Guerin and Yousef Alsudais.

Ignazio Moser
MJ Milan Event_Feb 1st_7 copia

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