MAUI JIM and RED BULL join forces
- By Editorial Team
- February 29, 2024
Maui Jim and Red Bull have confirmed the signing of a three-year partnership, as the two brands “converge to blend style and performance”. The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy that Red Bull brings to action sports and entertainment. With a focus on enhancing the overall experience for fans, athletes, and consumers alike, the collaboration will span various initiatives, including immersive events and unique content.
Concentrating particularly on the worlds of skateboarding and watersports, Maui Jim said in a statement that enthusiasts will be able to anticipate the co-creation of jaw-dropping events that seamlessly blend the realms of sport, adventure, and eyewear innovation. Exhilarating moments and indelible experiences await fans at these joint events, they said, whilst promising to celebrate the spirit of these dynamic cultures in a way that resonates with both seasoned athletes and passionate fans. Maui Jim is owned by Kering Eyewear.
