MARCOLIN announces new editorial project
The Italian eyewear producer Marcolin has presented a new editorial project with the launch of its own online brand magazine, “Marcolin Stories”. With the magazine, available on the Company’s website (www.marcolin.com/en/stories/), readers can step into the Marcolin universe through news, insights and curiosities related to the fashion and luxury industry, as well as ESG issues (Environment, Social, Governance), stories of people, interviews, reportage and travel notes, all seen from a lifestyle standpoint, they explain. The content has been arranged in four categories. The aim is for the company to develop its own language, aesthetic codes, storytelling, and “high-quality expressive contents” to further engage the brand’s community of enthusiasts, customers and stakeholders. Visibility, awareness of its heritage and international reputation are the key focus of the new project, which aims to create a distinctive narrative voice within the eyewear industry.
Clara Magnanini, Marcolin Group Communication Director, comments: “Marcolin is a company with a huge narrative potential, as it feeds on an ecosystem of worlds. In this corporate multidimensionality, it is a universe rich of stories, which we will be telling every week through a brand journalism approach and lifestyle-inspired editorial storytelling, aimed at opening the doors of our company, showing ourselves and engaging passionate and stakeholders, a new trust- and loyalty-based relationship”.