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Magic Mirror by DITAR: Innovative face scanning

Ditar has introduced new face scanning solution, Magic Mirror, an app which the company says can transform the way opticians, eyewear brands, and retailers engage with customers, making eyewear selection effortless and enjoyable.

Magic Mirror introduces a concept in eyewear selection with a swift 6-second scan; the app analyzes 1,220 facial points, discerning crucial factors like face shape, size, and pupillary distance. This data drives an advanced algorithm that then recommends three optimal eyewear choices from an extensive frame catalogue.

The magic doesn’t stop at technology, the company states. Magic Mirror strives to provide a seamless user experience for both customers and retailers. Customers can virtually try on various frames through augmented reality, simplifying the decision-making process and enhancing their confidence in their selection. Retailers benefit from increased conversions, as Magic Mirror streamlines the eyewear shopping journey, making it engaging and efficient.

Ditar is a Belgian company, dedicated to elevating customer experiences through augmented reality solutions. With Magic Mirror, Ditar aims to chart new territory in the eyewear industry, bridging technology and fashion to redefine how eyewear is selected and experienced.


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