LOOK releases ‘LOOK IS MORE’
A new communication campaign has been announced by the Italian company LOOK, designed to capture the brand’s essence, produced in collaboration with Max Galli Communication.
Three overlapping concentric worlds reveal an epic journey from past to present, portrayed by five models who represent the people who choose to wear LOOK. Art is the language along which this landscape unfolds, the company explains: from the classic to the modern, up to the most contemporary graphic image.
This visual representation – as narrated in the video presentation – which begins with the graphic of the two Os in the LOOK logo and embodies the idea of transcending the boundaries of time and experience, guiding the viewer toward a real vision of the present, with products that satisfy the tastes of a broad, well-defined target.
“This campaign aims to strengthen LOOK’s position in the industry, attracting a new generation of consumers who appreciate innovation, style and quality. An audience that embraces the brand’s values, reliability and modernity. We want to inspire confidence in our brand and create a connection with our followers, demonstrating that the future is already here, ready to be embraced,” explains LOOK’s CEO, Vittore Tormen.
The LOOK IS MORE campaign is described as another step forward along the company’s communication trajectory, with the clear aim of leading the change.
