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LOOK ICONS launch with promise of lightness and contemporary style

For Spring/Summer 2024, Italian eyewear brand LOOK presents the new models of the ICONS collection, ten optical frames that show the essence of the brand with a contemporary style. According to the brand, the concept of evergreen is reflected in the shapes that capture the spirit of the eternal and are emphasised by colour choices that reinterpret the havana of the 1950s and 1970s with shaded or colour block hues.
The designs have emerged from a concept where the slim thickness of the fronts and the minimal temples offer a new modern look. “These details give the frames a sophisticated and metropolitan look, perfect for those seeking a current and avant-garde style without being bound by current fashions,” they say.
Lightness is considered to be an essential feature of the ICONS frames, thanks to the use of advanced materials such as NIL (Natural Injection Light) for the front, combined with beta-titanium temples. The hypoallergenic soft touch end pieces also allow for length adjustment for a customised fit.


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