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LIU JO presents styles featured in S/S 2024 campaign

The Spring/Summer 2024 Liu Jo eyewear collection renews the codes of sophisticated self-confidence the House is famous for, offering a modern take on its signature glamour, joyful, and elegant femininity. The models starring in this season’s advertising campaign are part of the new Golden Flair collection; crafted in premium acetate, they boast sleek, stylish shapes and unique metal embellishments on the temples, which host the Liu Jo logo highlighting their identity.

The cat-eye front of the premium acetate sunglasses – model LJ792S – is matched to bold temples adorned by the Liu Jo logo and a hammered metal inlay, whose coordinating colours complement the shade of the frame. Part of the new Golden Flair collection, this model appears in White in the Spring/Summer 24 advertising campaign but is also available in Black, Dark Tortoise, and Blue Tortoise. 


Also part of the new Golden Flair collection, the rectangular optical style LJ2798 updates the timeless shape of its premium acetate frame with a hammered metal inlay on the temples. Also on the temples, the Liu Jo logo confirms brand identity. Though the style appears in Black in the Spring/Summer 2024 advertising campaign, it is also available in Marble Light Brown, Marble Blue, Marble Violet, and Marble Red acetate variants.

The new sunglass and optical styles of the Spring/Summer 2024 advertising campaign are available in all Liu Jo boutiques and through selected retailers as well as online.

LIU JO Eyewear is produced by Marchon.


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